Competition is tougher than ever, due in large part to higher customer expectations. After two years of difficult economic conditions—which have left an enduring impression—every dollar you earn will require greater effort and responsiveness. Customers expect as much value as possible for every dollar they part with. Your ability to gain an edge in the market will depend on how well you can connect with your customers and maintain their loyalty. The stakes are high. For small and mid-sized businesses, long without sufficient CRM capabilities to compete against larger companies, there are resources you can use to succeed. With SAP, you can implement the CRM features you need to protect your customer base and attain profitable growth. This starts with putting your customer first, and here are five ways you can accomplish that: 1. Identify opportunities: customer demand isn’t always obvious. Use your SAP CRM solution to identify cross-sell, up-sell, and upgrade opportunities. 2. Manage your pipeline: don’t let leads fall through the cracks. Increase responsiveness through better tracking and information management, and you’ll ensure that you have the most productive conversations with existing and potential customers. 3. Monitor service levels: look for trends and isolated incidents that could lead to bigger problems down the road and remedy them in advance. Take early action to keep your customers happy and protect your company’s brand. 4. Keep it all in one place: use centrally stored information and functionality to ensure that data is always accessible. Monitor employee performance, spot check business units, and identify opportunities for improved service or additional sales. 5. Get answers fast: use your SAP CRM solution to as a knowledge resource. Your customer care team can search for solutions to customer problems, remedying problems directly and quickly. A happy customer keeps coming back.
Everybody’s looking for an edge—probably because they’re so hard to come by. In today’s business environment, it can be challenging to find a competitive advantage. When you do, you can bet it won’t last long. You have to remain vigilant, therefore, always keeping an eye on the market and your business for the opportunities that can propel your organization to the front of the pack. To do this, you need an intimate familiarity with every corner of your company: this starts with your ERP solution. ERP has typically been a difficult proposition for small and mid-sized companies. The cost and complexity are high—both up front and on an ongoing basis. Thus, an elevated hurdle rate makes target ROI levels tough to attain. Bring the hard- and soft-dollar costs down, though, and it becomes a powerful tool for fueling profitable growth. With a robust ERP solution, such as SAP Business One, small and mid-sized companies can automate business processes, monitor operations, and optimize their financial supply chains—all of which contributes to wider margins, supports cost savings, and facilitates strategy execution. Further, the data collected enables carful and continual analysis based on the specifics of your company. You can learn more about what works and where your company could improve in order to gain additional advantages. SAP Business One is designed for small and mid-sized businesses, offering important, integrated ERP functionality without the attendant cost and complexity. With implementation taking as little as six weeks, it’s possible to accelerate savings and returns while minimizing business disruption. In the end, you get a framework for maintaining a competitive advantage through continual improvement … without having to invest disproportionately or set unrealistic ROI objectives.