Call Us: 888.899.2007 |
Social Icons


Tag Archives
6 Ways The Digital Economy Is Reshaping The Future Of Work!

6 Ways The Digital Economy Is Reshaping The Future Of Work!

Hyperconnectivity has led us to a new era, in which the “knowledge worker” has come to an end and the “digital worker” now needs to step up and create instant value from a vast array of real-time data. As technology continues to increase computing power and data analysis speed to real time, today’s companies and employees are called to adapt to the reality of automated and instantly available data.

The speed of information and data is driving such significant change in how and where we work that the digital worker is becoming a critical resource in decision-making, learning, productivity, and overall business management. How we adapt to these changes when we learn, interact, motivate, engage, connect, and create value for ourselves and our society will make the difference between being successful and being left behind.

How everything we know about work is being redefined

The opportunity ahead is to allow the digital worker and the future of work to serve as a platform for innovation and business transformation – enabling higher levels of engagement, passion, creativity, and productivity. Here are 6 main areas where the future of work and digital workers are key to business success in the digital economy:

1. Leadership involves everyone

In a workplace marked by instability and decreasing security, leadership is increasingly focused on building cohesive and well-functioning teams by tapping into a demographically diverse pool of often short-term employees or contractors. As digital workers are mindfully incorporated into this continuously changing workplace, management must juggle a distributed workforce that requires real-time analysis, prognosis, and decision-making. At the same time, they must develop the next generation of leaders who will actively take responsibility for innovation and engagement.

2. Engagement and the ability to make an impact

While 38% of millennials in developed markets still aspire to become leaders within their organization, the opportunity to take on personally meaningful work drives productivity and success. In fact, 53% of millennials would work harder if their organization actively made a difference to others. Thanks to the rise of the digital worker, new levels of transparency, and the ability to instantly measure the outcome of assets, tactics, and strategies, Generation Z has the potential to realize personal goals and improve engagement across the board.

3. Benefiting from technology means being more human

The importance of real engagement is not limited to employees; it also applies to interactions with vendors, partners, and customers. The rise of the social enterprise is a great example of how companies are starting to use technology to enable collaboration with employees, partners, and vendors. All the while, these same businesses are incorporating customer feedback into a single platform to increase customer satisfaction, business insight, and employee retention.

4. Workplace simplicity drives productivity

According to the Economist Intelligence Unit, 55% of executives believe that their organizational structure is extremely or very complex – even to the point where their profits are negatively impacted. Even more astonishing is the loss of 45 minutes of productive time per day for U.S. executives.

To reduce complexity and increase productivity, management must drive a culture of collaboration and clearly measurable outcomes. And if done properly, the reward is significant: 76% of executives cite that if they could cut complexity down by half, their company would be at least 11% more productive overall – a massive improvement that any company could use.

5. A new workforce in a new job market

Both millennials and Generation Z are facing a new environment where job security is a thing of the past. This high-risk reality, combined with the desire for more work/life flexibility and control as well as job satisfaction, has driven the freelance economy to new heights – soaring as high as 45% of the workforce by 2017.

Companies need to reconfigure and adjust their physical locations to adapt to an ever-changing, digital workforce that is engaged in multiple projects for potentially various employers, located anywhere in the world, and comfortable with a virtual work style. To answer the needs of this growing segment of workers, organizations must quickly ramp up employees on any given project, enable collaboration, and foster team spirit for very diverse teams.

6. Leading in the future means a new perspective on learning

With a much more distributed and highly contingent digital workforce, managerial requirements are finding new ways to create cohesive, innovative, and well-functioning teams. However, team building is not the only focus – it’s also about delivering a comprehensive approach to reducing complexity, leading by example, and training the next generation of managers to be true leaders in the digital economy. For employees and freelancers alike, the digital economy creates an opportunity for providing continuous learning that is more active and self-directed.

The future of work is the future of the enterprise

Because the rise of the digital worker dramatically impacts the way we work, learn, hire, retain, manage, and make decisions, the future of work is intrinsically linked to the future of the enterprise. It transforms the way we deal with customers, vendors, employees, partners, and competitors.

By connecting the four areas of digital disruption (workforce, suppliers, assets, and customers), the digital core becomes the platform for future business innovation. Fluid, nimble, real-time digital business – this is the future of work.


**Taken From SAP’s Digitalist Magazine, Authored by Michael Rander**

Connections with Ashley: How Technology is Changing Customer Service

Ashley Harvey | Marketing Manager | Zerion360

Technology has been making business processes across the board better connected and more efficient – customer service is no different. Tech trends have enabled businesses to become better connected to their employees, their products, and their customers. Better connectivity means better communication – which is vital in customer service.

Tech Influence #1: Speed and Ease of Accessibility to Information Your Team Needs: Customer service reps are now better equipped than ever to problem solve. With business management systems, cloud hosting, and a variety of other services – customer service reps are now able to have the information they need all stored in a central database. This allows them to easily search for any issues a customer might have, and also find the necessary information not only about the problem but also the correct steps to fix it. Having this information recorded and accessible also means you’ll more easily see customer service patterns that arise and be able to make necessary changes before there’s ever an issue to resolve.

Tech Influence #2: Better Connected to Your Customers: We’ve already discussed how social media has changed the customer service landscape in our previous blog, but that’s just one of the ways tech has us better connected to our customers. Live chats on websites, utilizing SMS and more are all viable customer service channels. The way consumers are using technology has changed and businesses should reflect these trends. Mobility is a big game changer – especially in customer service. Giving clients the ability to access mobile friendly sites or having an SMS service in place that allows them to fire of a text quickly to get in touch with your team are great ways to incorporate this into your customer service model. The point is technology has enabled our customers to feel better connected to us – if there’s a problem they can get in contact with someone quickly and via the most convenient channel to them.

Tech Influence #3: Customer Input: Tech has evolved the traditional roles of customer interaction. Companies are now harnessing co-creating with customers. This allows customers to be a part of the overall business process –  being able to provide feedback on products and services, sometimes even before they hit the market. Some companies are even creating online communities that allow customers and clients to directly participate with the decisions and success of products. Take for example product invention and design company, Quirky. They use web based social communities to create an environment where consumers can be actively a part of choosing products that will go into production and having a say about product aesthetics. Customer input doesn’t have to be this expansive – but creating a way for your customers to provide feedback and feel like they are a part of your brand community is a big part of customer service.

Technology has enabled us to meet our customer where they are, build better customer communities, and have better access to data and analytics. Like all interactions with our customers – technology has made it easier but we need to remember to make it human. At the heart of the tech revolution in customer service and the changing business landscape is still human interaction. Being genuine and a quick problem solver are and will remain key components to excellent customer service.

The One Simple Task That Will Help Your Startup Succeed

Many startup businesses fail because their owners skip a critical step in development: talking to potential customers before opening the doors.

It should be an obvious, early task for entrepreneurs. Will people buy what you’re offering? If so, what will they pay? The answers may surprise you.

But not getting customer feedback is a major mistake that can cost you a lot of time and money – and ultimately, your business.

Here’s an example of how valuable raw customer feedback can be. Robin Chase, co-founder of Zipcar, recently spoke to me about the birth of the car-sharing company. She wrote possible names on index cards and then handed them to people, without explaining anything about the business. All she would ask is, “What do these names suggest to you?”

Chase quickly discovered several of her favorite candidates for the name only confused customers. Though the company offers car-sharing services, names with the word “share” in it were a turnoff.

Related: How to Do Market Research–The Basics

Ash Maurya, the founder of the measurement-apps company Spark59, discusses effective customer research in the book Running Lean: Iterate from Plan A to a Plan That Works. There’s a right way and wrong way to do it. Here are a few tips on getting feedback effectively:

Skip the focus groups. Often, one person in the focus group has a strong opinion and hijacks the discussion, pressuring everyone to agree with him or her. So you’ve got 10 people in a room, but you end up with just one opinion.

Ditch the surveys. Conducting a survey can be problematic. Rather than pose questions and suggest answers, it’s better to let your customers tell you what’s important to them, Maurya says.

Watch the body language. The other problem with simply sending out surveys, Maurya says, is you don’t get to see how customers react to your idea. “Body language cues are as much an indicator of problem/solution fit as the answers themselves,” he says.